Leisa Goodman
Content Marketing Manager
Marketing Communications | Project Management |
Content Strategist | Freelance Team Management |
SEO & Digital Engagement Strategist | Editor | Copywriter |
Cross-Functional Collaborator | Full-Funnel Content Strategist | Storyteller
Welcome to my site!
I’m a marketing professional based in Mesa, Arizona, currently serving as Content Marketing Manager for a membership association. With over twenty years in B2B marketing communications and extensive experience in copywriting and editing, I specialize in crafting compelling narratives that drive engagement and support growth.
At CUES (Credit Union Executives Society), I collaborate closely with internal teams to promote our offerings for credit union leaders, which include industry events, leadership institutes in partnership with world-class business schools, product and service initiatives, and membership programs—bringing them to life through clear, engaging copy and brand stories that resonate with our target audiences and support our strategic goals.
CUES Membership Story
I authored this CU Management Magazine profile based on my interview
with Raksha Shirali. It highlights how USALLIANCE Credit Union
strategically maximizes its CUES Membership benefits.
Press Releases
I wrote the following press releases featuring ghostwritten quotes for CUES leadership.
CU Executive Compensation Continues to Climb, CUES Compensation Surveys Find (pdf)
DownloadMeet the Future of CU Leadership - 2025 CUES Emerging Leader Finalists Announced (pdf)
DownloadNew CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity (pdf)
Download36 CUES Emerge Participants Selected from Record Number of Applicants (pdf)
DownloadCUES Advanced Management Program from Cornell Returns—Get Future Leaders Ready (pdf)
DownloadRegistration Now Open for CUES_ Milestone 30th CEO Institute Program (pdf)
DownloadConference Recap
I authored this article for CUmanagement.com, recapping CEO Heather McKissick’s welcome message and key highlights kicking off CUES Symposium 2024.
Key Publications
- CUES Annual Reports — I coordinated topics and highlights, authored introductions and letters from the board chair and CEO, and edited the reports.
- CUES Supplier Planning Guide 2026 – I wrote the introduction and opening letter and served as editor, overseeing extensive updates from the previous year.
Seminar Recap
Authored for CU Management Magazine, this recap of CUES Director Development Seminar highlights key insights from the presenter’s session.
Marketing Assets - Product & Services, Membership
Marketing Assets - Events and Institutes
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